New Music Review

The Avett Brothers
I and Love and You
American Recordings
Double LP









I was very excited on September 29th, when I picked up the new Avett Brothers release, I and Love and You. With the building anticipation, it surely looked like the right band hooking up with the right producer (Rick Rubin) at exactly the right time. To say that indie rock is dominated by folk, or Americana or whatever you want to call it, is an overstatement, but the genre certainly has a high profile these days. It wasn't always that way. Sub Pop Records made their name by putting out nearly all of the seminal Grunge records in the late 80's and early 90's. As of now, there are a few exceptions, such as Pissed Jeans and the Gutter Twins, but for the most part the label has sold it's rock and roll soul to put out limp folksy recordings by bands such as Blitzen Trapper, Fruit Bats, and the shittiest band to ever get popular - Band of Horses.

Am I mad at Sub Pop about this? Of course not. Who can blame them? They found a niche and a bunch of dumbass American consumers. It's damned hard running an indie label (although Warner Bros. now owns a substantial stake) and you can't fault them for finding a way to sell records. In the immortal words of H.L. Mencken: "Nobody ever went broke underestimating the taste of the American public."

Whenever something like this happens, when a typically tame musical genre becomes popular, there are certain advantages. I can think of two of them off the top of my head. The first is that it tends to start a revolution. Punk rock was a revolt against prog rock and arena rock. Grunge was a revolt against the hair bands. The other advantage is that it paves the way for the bands of the genre that are actually good at writing songs and playing the music. The Avett Brothers to be one of the few bright stars of this genre today.

The first thing about I and Love and You that stands out to me is the production. Rick Rubin is a tremendous producer, especially when working with artists like this, and this record is no exception. The sound on it is impeccable. When this album needs to sound raw, it sounds raw. When it needs to sound big, it sounds big. When it needs to sound pretty, it sounds pretty. Kudos to Rubin for another job well done.

The second thing about this record that stands out are the songs, and make no mistake, there are some damn good ones. The titular track is a beautiful piano-driven ballad that should absolutely become a hit. The other highlights include the catchy "And it Spread", and another piano-driven number, this time upbeat, "It Goes On and On". There are two fabulous Violent Femmes-ish rockers on here: "Slight Figure of Speech" and "Kick Drum Heart", both of which contain power-pop hooks that would make the fellows from The Nerves stand up and applaud. The band is extraordinarily tight, the melodies sweet, and the harmonies are dead on. The brothers also display a knack for being clever lyricists on this record, most notably on the song "Tin Man".

The third thing about I and Love and You that stands out, unfortunately, is that I don't really think it's going to stand out enough to make a splash. The songs are good, and the sound is good, but after listening to it, I walk away wondering why it wasn't better. It may be that the filler songs are unremarkable, or too similar to the better songs. I definitely don't feel like there are enough rockers, but that's a matter of personal preference, and I say that about almost everything. Don't get me wrong, there will be hit songs on this record, it will bring new fans to the band, and they will play bigger shows to larger crowds. But I don't foresee this being the springboard to (relative) superstardom that I thought it might.

I and Love and You is a very good record, and a step in the right direction. My hope is that they keep at it with Rick Rubin behind the boards, and that the next one is a excellent record. I look forward to seeing how the live arrangements of these songs work. While this album didn't meet my significant hopes for it, The Avett Brothers are definitely a band on the way up.